Writing in Different Voices, Formats
In my current role, I’m responsible for writing, editing, and publishing everything from press releases and blog items to donor updates, annual reports, and email newsletters. covering the full range of CFI’s advocacy and consumer protection efforts.
In addition to marketing and management responsibilities, my work at CFI includes a great deal of editorial content creation.
Storytelling with Animation and Video
Video is a vital tool for connecting nonprofits with potential supporters.
Over the last several years, video has supplanted print as the number one way audiences learn about…pretty much everything.
Whether it’s long-form interviews, short-form animated pieces, or branding ads for streaming video platforms, I’ve done it—often using in-house tools and talent—to reach over 1MM prospective donors.
:60 branding spot produced in Spring 2025
“Food for Thought” virtual fundraiser segment featuring barbeque legend Aaron Franklin
Brand Management – Hero Complex
Putting the Times‘ legacy brand at the forefront of the geek culture boom.
The Los Angeles Times had incredible access to the creators behind some of the world’s most popular genre entertainment…but most genre fans had long-since stopped reading newspapers.
Working with an amazing editorial team, we took an obscure entertainment news blog and turned it into an award-winning, multimedia brand with a national footprint that included an annual film festival, star-studded Q&A screenings across the US, and a regular presence at the country’s biggest comic and pop cuture conventions.
Hero Complex hosted a 10-city simulcast preview of “Oblivion” followed by a live Q&A with Tom Cruise in April 2013.
We frequently took our show on the road, activating at conventions and festivals in NYC, Chicago, and San Diego.
Pushing The Boundaries of Print – LA Times
Our advertisers wanted new, more “exciting” creative opportunities. It was my job to invent them.
Innovation was a crucial part of my work at the Times. We had to find creative new ways to make our advertisers stand out, then sell those ideas to both our clients and to our (often skeptical) partners on the editorial side of the organization.
Protecting the editorial integrity of our journalism while continually raising the bar with innovative new placements and ad designs was quite a balancing act. But it gave me an opportunity to dream big…and helped change the way advertisers looked at this “old school” media property.
The infamous “Alice In Wonderland” cover wrap (I came up with the original mockups, Disney artists produced the final creative.)
Awards & Honors
- Ad Age “Media Vanguard Award” for Hero Complex (November 2010)
- Tribune Company AFCI Award for Innovation (October 2010)
- Los Angeles Times Media Group “Rock On” Award for Innovation (June 2010)
- Target Media Innovation Award (February 2008)
- Los Angeles Times Media Group “Rock On” Award for Innovation (April 2007)
Jeff Dellinger 